Vi Business has announced pivotal insights from its ‘ReadyForNext MSME Growth Insights Study Vol 2.0, 2024’. Released on World MSME Day, the study encompassed 1.6 lakh MSMEs across 16 sectors in India, revealing that nearly 60% of these enterprises are gearing up to digitize their operations by 2025.
The study highlights significant advancements in digital maturity, particularly in sectors like IT-ITES, Financial Services, and Transportation. Despite challenges such as knowledge gaps and financial constraints, MSMEs are increasingly adopting cloud computing, IoT, and advanced workspace tools to enhance efficiency and expand market reach. Sectors like Retail and Construction are also making notable strides in digital integration.In Siliguri, a burgeoning market in the Northeast, businesses are actively embracing digital transformation, mirroring broader regional trends. The study underscores the pivotal role of senior leadership in driving digital initiatives, with higher digitalization rates correlating with enhanced business turnover.
Vi Business has introduced an enhanced Digital Assessment Tool in English and Hindi to aid MSMEs in evaluating their digital preparedness. This tool, integral to Vi’s #ReadyForNext initiative, provides tailored reports and actionable insights based on industry benchmarks.Arvind Nevatia, Chief Enterprise Business Officer at Vodafone Idea, reaffirmed Vi Business’s commitment to bolstering India’s digital economy and empowering MSMEs to realize their growth potential.
