Aditya Birla Health Insurance Co. Ltd. (ABHICL), a part of Aditya Birla Capital, announced that over 1 lakh policyholders reaped rewards under its HealthReturns™ model in FY 2024-25 by actively engaging in healthier lifestyles. Marking World Health Day, the company revealed that customers collectively clocked over 350 billion steps, showcasing the success of its ‘Health-First’ approach to insurance.
The innovative HealthReturns™ model incentivizes fitness activities like walking 10,000 steps or burning 300 calories, with policyholders earning up to 100% of their annual premium by achieving 325 Active Dayz™ and maintaining a Green Healthy Heart Score™. In FY25, ABHICL conducted 3.8 lakh health assessments, generated 18 lakh Wellbeing Scores™, and provided health coaching to over 1 lakh individuals.
Guwahati has shown strong traction for ABHICL’s wellness-integrated offerings. Insurance advisors in the region highlight a growing shift among consumers towards preventive care and interest in features like personalized health scores and premium returns, especially among younger policyholders. CEO MayankBathwal said, “Our vision is to create a health-first ecosystem where policyholders are financially secure and empowered to lead healthier, longer lives.” ABHICL’s digital-first Activ Health App continues to enhance personalized wellness journeys across India.
