Almonds boost Navratri sales: A healthy trend takes over

As Navratri celebrations unfold, the spotlight is on healthier food choices, with almonds leading the charge. Known for their rich nutritional profile, almonds are being embraced as the perfect addition to festive meals, helping people enjoy traditional sweets and snacks while maintaining health.

Experts highlight the benefits of almonds, especially during fasting. Ritika Samaddar, Regional Head of Dietetics at Max Healthcare, noted, “Adding a handful of almonds to your diet can support weight management, lower cholesterol, and regulate blood sugar.”

The shift towards healthier options is evident in the Kolkata, where almond sales have surged. Local vendors report a growing demand for almonds as health-conscious consumers integrate them into their festive diets. This trend is a reflection of the broader national shift towards wellness, as almonds are increasingly seen as an essential ingredient in traditional sweets and snacks, offering both taste and health benefits. Fitness coach Yasmin Karachiwala and nutritionist Dr. Rohini Patil have also endorsed almonds for their ability to curb unnecessary snacking and enhance overall wellness, making them the star of Navratri celebrations this year.

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