Anchor Oral Care, a flagship brand of Anchor Consumer Products, has announced a major expansion in the North East by appointing acclaimed regional actor Aimee Baruah as its brand ambassador. The move is backed by the launch of two new region-specific campaigns—“Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha”—to deepen market engagement and visibility.
With the North East identified as a priority market, Anchor aims to boost its distribution and market share by highlighting its flagship product, Anchor Red Toothpaste. Enriched with six Ayurvedic ingredients and offering ten herbal benefits, the product is positioned as a 100% vegetarian, scientifically advanced oral care solution for families.
Retailers in the city report rising demand for ethical and effective solutions, especially those made with traditional ingredients like tulsi, laung, and pudina. Anchor’s focus on quality and trusted formulations aligns well with this trend.
