Angel One Limited (“Angel One”) has clinched a significant partnership deal with the Indian Premier League (“IPL”). The collaboration positions Angel One as an Associate Partner of the IPL in the financial services category for a five-year term from 2024 to 2028. The primary objective of this alliance is to harness the massive IPL audience to bolster financial awareness and empowerment, particularly among India’s burgeoning youth demographic.With IPL’s staggering viewership of over 800 million across television and digital platforms, Angel One sees this sponsorship as a strategic move to amplify its brand presence on a monumental scale. The partnership underscores Angel One’s unwavering commitment to long-term growth and expansion, with a keen focus on engaging Gen Z and Young Millennials.
As one of IPL 2024’s official associate partners, Angel One continues its mission of revolutionizing financial investing and trading through its innovative SuperApp platform. The recent launch of the #RahoHameshaSuper campaign epitomizes Angel One’s dedication to enhancing user experience and fostering financial literacy among cricket enthusiasts.Mr. Prabhakar Tiwari, Chief Growth Officer of Angel One Limited, expressed enthusiasm about the partnership, emphasizing the IPL’s unique ability to empower millions of cricket enthusiasts with financial knowledge.
Mr. Dinesh D. Thakkar, Chairman & Managing Director of Angel One Limited, echoed this sentiment, highlighting the synchronicity between IPL’s growth trajectory and Angel One’s aspirations in the fintech landscape.With IPL 2024 commencing on March 22, 2024, this groundbreaking partnership aims to harness cricket’s widespread popularity to instill financial literacy nationwide. Angel One’s diverse range of online investment opportunities, serving over 2 Crore investors, is poised to inspire a new generation of financially astute cricket fans.
