Johnson’s® Baby has launched an engaging new television campaign titled “Protection* ka Promise Pehle Din Se,” featuring Bollywood stars Anil Kapoor and Sonam Kapoor. Created by DDB Mudra, this campaign emphasizes the brand’s dedication to safeguarding babies’ delicate skin from day one with its gentle, baby-safe products.
The ad captures a light-hearted exchange between the renowned father-daughter duo. Anil Kapoor, playing a concerned grandfather, questions the longevity of the baby’s skin moisture post-bath, leading to a humorous dialogue with Sonam Kapoor. Sonam highlights Johnson’s Baby Soap, enriched with glycerin and vitamin E, as essential for maintaining a baby’s natural moisture and skin barrier.
Anil Kapoor remarked, “Collaborating with Sonam on this campaign was a delight. Johnson’s has always been our trusted choice for baby care.” Sonam added, “As a mother, ensuring my baby’s skin is protected with gentle products is crucial. This campaign reflects the love and care every parent feels.”In Aizawl, Johnson’s Baby products enjoy strong demand due to their reputation for quality and safety. The new campaign is expected to resonate well with local consumers, reinforcing the brand’s trusted status in the region. Retailers anticipate increased interest as the ad underscores the importance of gentle skincare for infants.
