Ariel India has launched a campaign to address the unequal division of domestic chores within households. The campaign aims to encourage men to #ShareTheLoad and work as a Team at Home as a HomeTeam. Since 2015, the percentage of men who believed household chores were solely a woman’s job has decreased from 79% to 25%. Ariel is driving the conversation forward to encourage men to accept the physical aspect of household chores and act as a team at home to share the mental load.
A panel of Bollywood icons, including Anil Kapoor, Sonam Kapoor, Mukta Maheshwari, and Josy Paul, discussed the importance of genuine partnership and equal household chores at a campaign launch event. Anand Ahuja, Sonam Kapoor’s husband, exemplified true partnership by taking care of household responsibilities while attending the event, demonstrating shared responsibilities and teamwork within a relationship. This highlights the importance of balancing professional and domestic duties.
Anil Kapoor spoke at a campaign launch event about the changing dynamics of gender roles and the importance of genuine partnership in relationships. He emphasized the importance of mutual respect and shared responsibilities in relationships, citing his wife Sunita as an equal partner.Bollywood actor Sonam Kapoor commented, “In our household, Anand and I believe in genuine partnership and shared responsibilities. This campaign resonates deeply with us because it reflects the values we hold dear – mutual respect, understanding, and shared responsibility.”
