The much-awaited Asomi Bhogali Mela 2025 was officially opened on Thursday at the Borpara Public Playground by 32-Bongaigaon LAC MLA Diptimayee Choudhury. As part of the Bhogali Bihu celebrations, the Mela is conducted every year from January 9 to 11 and is organized by the Assam State Rural Livelihood Mission (ASRLM), which is housed under the Department of Panchayat & Rural Development, Government of Assam.
The District Mission Management Unit (DMMU), ASRLM of Bongaigaon is organizing the event with the intention of giving members of Self-Help Groups (SHGs) a marketplace where they may display and sell their locally made goods. During the inaugural ceremony, the MLA emphasized the need of giving village women the chance to promote their goods in order to empower them. At the Mela, 30 vendors from five district development blocks sell a variety of goods, including handcrafted traditional clothing and costumes, seasonal rice-based products, traditional festival treats like pitha-ladu, and more.
The festival supports rural lives and guarantees that urban customers have access to high-quality, fresh products straight from the villages by bringing this lively bazaar to the town. In addition to helping the SHG members, this project makes a substantial economic contribution to the community. A beloved custom that honors the essence of Bhogali Bihu and encourages rural entrepreneurship is the Asomi Bhogali Mela. This festive season is made even more significant by encouraging visitors to take advantage of the many options and support local producers.
