Axis Mutual Fund, one of the fastest growing fund houses in India, analysed data from over 1 crore existing Axis MF customers and conducted a nationwide survey, to unveil an interesting study titled “Women Investment Behaviour Report 2024”. In the last five years (31st Mar 2019 to 31st Dec 2023), women investors have grown 3.0x in Guwahati. In the same time period, the AUM of women investors has grown 2.4x in Guwahati. The state of Assam has witnessed a 2.4x growth in AUM of women investors in the same time frame.
The study reveals that 72% of women investors now make independent investment decisions, demonstrating their proactive approach to financial autonomy and growth, highlighting their commitment to long-term investing. The report reveals a strategic approach, with women investors investing 25% more and accumulating 37% more corpus than men. Women exhibit 22% higher persistency in mutual fund investments over a five-year period, promoting long-term wealth building, fostering financial security and stability for individual households and the broader economy.
Survey respondents prioritized past performance as a crucial factor influencing their mutual fund investment decisions. Addressing the significance of the study, B Gopkumar, MD&CEO, Axis AMC asserted, “The mutual fund industry is undergoing a dynamic shift as more people, particularly women, embrace investing in mutual funds as part of their financial strategy.”
