Bahamas, the trendy footwear brand by Relaxo Footwears Limited, has unveiled its latest collection, designed to bring a playful twist to your everyday look or vacation style. Targeted at India’s Gen-Z and millennial consumers, the new range combines comfort with vibrant, expressive designs, perfect for those who want their footwear to reflect individuality.
Featuring high-energy shades and bold prints, the collection brings fresh, funky designs that promise to catch the eye and energize any outfit. Whether you’re lounging at home or out on a casual day out, Bahamas has something that caters to a carefree, fun-loving lifestyle. This launch follows the brand’s highly successful digital campaign, ‘Stress Ko Do Rest’, led by Bollywood star Salman Khan, which promotes a laid-back, joyful mindset encapsulated in the brand’s mantra: “Keep Chillin’, Keep Flippin’.”
From the latest collection to the campaign’s vibrant messaging, Bahamas is positioning itself as the go-to brand for those looking to infuse a little extra flair into their footwear. In Guwahati, a growing number of young consumers are embracing these vibrant designs, with the local market showing a rising demand for footwear that blends both comfort and fashion-forward styles. The new Bahamas collection is expected to resonate well with this trend, adding a playful yet stylish element to the city’s footwear scene.
