Bajaj Allianz General Insurance announces the launch of Privé

Bajaj Allianz General Insurance, one of the leading private general insurers in India, announced the launch of Privé, an exclusive customer experience program offering access to elevated and unmatched customer service excellence. Bajaj Allianz General Insurance is expanding its insurance offerings to cater to a special segment of customers in India. Privé, a new product, goes beyond traditional insurance offerings by offering a range of exclusive and prioritized services.

Privé is a unique customer experience program designed for specific policyholders, offering exceptional service at every touchpoint. Customers can join Privé by selecting eligible products under Health, Motor, or Home, meeting certain eligibility criteria. Mr. Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance, said, “With Privé, we aspire to be the go-to insurer, consistently surpassing customer’s expectations.”

Privé, being a unique first-of-its-kind program, was launched in Pune. Mr. Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd., graced the event. At the launch event, renowned Indian music composer duo Vishal Shekar enthralled the attendees with an electrifying musical performance. Fashion designer Rocky S also added glamour to the event by showcasing his unique collection. A few select partners and employeesalso graced the ramp. The event also saw the launch of the Privé logo unveiled by Mr. Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd., Mr. TapanSinghel, MD & CEO, Bajaj Allianz General Insurance, Rocky Star, Indian Fashion Designer, and Mr. Vikram Bhayana, Head – Marketing, Bajaj Allianz General Insurance.

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