Blue Star Limited has introduced a new range of Room ACs, including both affordable and premium options, for the upcoming summer season. Overall, the Company has launched over 100 models across the spectrum of inverter, fixed speed, and window ACs, and across price points to cater to every consumer segment. The company has introduced three inverter split AC categories, including flagship, premium, and affordable options in 2-star, 3-star, and 5-star variants, with cooling capacities ranging from 0.8TR to 2.2TR, starting from Rs 29,990.
The market for room ACs is witnessing significant demand owing to burgeoning middle-class consumers with higher disposable incomes and the category becoming more of a necessity than a luxury. The Company is experiencing demand from first-time buyers, especially in the Tier 2,3 and 4 markets, as well as the replacement market. Blue Star has launched a slew of products to cater to this growing demand, leveraging its manufacturing, R&D and innovation capabilities to rollout new, differentiated and best-in-class ACs.
Blue Star’s new range of air conditioners comes with Anti-Virus Technology, which effectively filters out harmful microbes and particulate matter, and can also function as air purifiers. These affordable, quality, and reliable air conditioners come with lifetime warranties on inverter compressors and 5-year warranties on PCBs.
