Creamline Dairy Products Limited (CDPL), a subsidiary of India’s largest and diversified agribusiness, Godrej Agrovet Limited (GAVL), announced the launch of Godrej My Farm Milk, a premium milk straight from Godrej’s farm to consumers’ doorsteps. With Godrej My Farm Milk being directly sourced from Godrej’s own farm, pasteurized, and packaged using cutting-edge technology, it ensures that milk is fresh with its natural flavor and nutritional value intact.
To be available only in Hyderabad, the entire process from milking to product reaching the consumer is automated, thereby making Godrej My Farm a zero human touch milk with a single point fully controlled supply chain starting from feed to breed. Indian consumers prioritize their health and family well-being, as reflected in the Milk Report titled ‘Bottoms Up…India Says Cheers to Milk’. 1 in 2 consumers consider hygienic sourcing, processing, and packaging, along with the assurance of no adulteration, when purchasing milk.
The milk report revealed that 55% of consumers associate unhygienic milk with unbranded options, and 90% are willing to pay more for high-quality, safe milk, highlighting the growing demand for pure and safe dairy products among consumers. Bhupendra Suri, CEO, Godrej Jersey, said”, “We at Godrej are fully committed to the way our milk is produced and distributed.”
