CEAT, India’s leading tyre manufacturer, marked the 26th edition of the CEAT Cricket Rating (CCR) Awards, celebrating cricketing excellence on a global scale. The event honored top cricketers, including Rohit Sharma as CEAT Men’s International Cricketer of the Year, and Deepti Sharma as CEAT Women’s Indian Bowler of the Year. Cricket legend Rahul Dravid was awarded the prestigious Lifetime Achievement Award.
Harsh Goenka, Chairman of RPG Group, expressed pride in CEAT’s ongoing commitment to recognizing cricket’s finest, while Sunil Gavaskar, Chief Adjudicator, highlighted the awards’ role in setting new standards in the sport.
The awards resonate strongly in cricket-loving markets like Guwahati, where the sport drives local business. The enthusiasm around these accolades influences everything from merchandise sales to viewership, creating a dynamic market for cricket-related products. Guwahati’s traders capitalize on this passion, catering to both fans and the cricket economy.The CEAT Cricket Rating Awards continue to be a benchmark of excellence, drawing global attention and reinforcing CEAT’s brand association with the sport. This year’s winners, from seasoned legends to emerging stars, represent the pinnacle of cricketing achievement.
