CEAT, a leading tyre manufacturer, has inaugurated a new premium retail facility in Agartala, Tripura, further strengthening its presence in the North East. This move aligns with CEAT’s commitment to enhancing accessibility and customer service in the region, which has seen significant growth in four-wheeler sales.
Mr. Arnab Banerjee, MD & CEO of CEAT, highlighted the company’s “Customer First” approach, stating, “The North East offers tremendous potential for tyre industry growth. Our expansion here is aimed at ensuring faster deliveries and improved service for customers.” CEAT currently operates 18 premium outlets and over 900 retail touchpoints across Assam, Nagaland, Tripura, and other states, with future plans to expand into Arunachal Pradesh and Meghalaya.
The newly launched CFA in Agartala will cater to the increasing demand for high-performance tyres for passenger cars, two-wheelers, and commercial vehicles. This expansion is also expected to contribute to the region’s economic development by creating job opportunities and fostering strong dealer relationships. In Guwahati, this expansion will significantly benefit customers in Assam, providing better access to quality tyres and services. With a growing number of vehicles in the state, CEAT’s presence is poised to meet the rising demand for reliable automotive solutions.
