Charged by Thums Up, the all-new beverage brand from The Coca-Cola Company, has unveiled its new campaign “Mind Charged, Body Charged,” featuring Aamir Khan and Darsheel Safary. Aamir Khan reunites with the Coca-Cola family after 17 years to ignite the spirit of youth by partnering with Chargedby Thums Up
The Charged film, created by Ogilvy, features Aamir Khan and Darsheel Safary in a visually appealing narrative, with Aamir showcasing various avatars in larger-than-life situations. The creative showcases Charged as a tool for Gen-Z to overcome challenges, demonstrating its ability to enhance physical agility and mental alertness, thereby empowering them to achieve greatness.
Aamir Khan, commenting on his association with the campaign, said, “It’s a really fun script, and I was really ‘charged’ by the concept, and I really enjoyed doing it. I’m happy to be a part of the Thums Up/Coke family. I am looking forward to the campaign going public and the audience response.”Charged by Thums Up continues to push boundaries, ensuring that its offerings resonate with evolving consumer preferences. The campaign will be rolled out on TV, digital and social.
