Coca-Cola’s first quarter 2024 results showed a 1% increase in global unit case volume, 3% increase in net revenues, and a 11% increase in organic revenues. Coca-Cola reported significant growth in India’s Q1 2024 results, highlighting its continued use of digital tools to improve customer relationships.
Retailers are using AI-powered order recommendations on Coke Buddy, a customer engagement platform, to place bulk orders via the app.
As per the market performance, Coca-Cola experienced growth in India despite global challenges, growth in the Philippines, India, Vietnam and Indonesia was more than offset by a decline in China. However, a decline in China offsets this growth. In January and February 2024, the company refranchised bottling operations in certain Indian territories, resulting in net gains of $293 million.
