Sunfeast YiPPee!, the leading instant noodle and pasta brand under ITC Ltd, has joined forces with cricket legends Rahul Dravid, Jasprit Bumrah, and Surya Kumar Yadav for their latest campaign, ‘YiPPee! Toss’. This strategic move aims to leverage the immense popularity of cricket in India to promote the brand’s unique qualities in a playful yet impactful manner.
The campaign rollout follows a wave of anticipation sparked by cryptic social media posts from Bumrah and Yadav, further fueled by similar posts from their spouses. This online buzz generated widespread speculation, drawing millions of views and engagements across various social platforms.
The grand reveal on Instagram showcased the trio of cricketers engaging in lighthearted scenarios, settling day-to-day banter with the help of YiPPee! Noodles. Kavita Chaturvedi, Chief Operating Officer of Snacks, Noodles & Pasta at ITC Ltd, expressed excitement about the campaign, emphasizing its aim to connect with consumers through the shared passion for cricket and the delightful taste of YiPPee! Noodles. Cricketer Jasprit Bumrah lauded the campaign’s playful nature, remarking, “If there is one way to settle a banter, it is through YiPPee!” Similarly, Surya Kumar Yadav highlighted the campaign’s reflection of camaraderie both on and off the field.
