D’Decor, the leader in home décor fabrics, has launched its new brand, Sansaar, which focuses on conscious living. Available in 350 stores across 50 metro and non-metro cities, Sansaar offers premium, mindfully crafted home décor fabrics. The brand’s launch is supported by a new TV commercial featuring Bollywood superstar and brand ambassador Ranveer Singh, with the tagline “live consciously.”
Sanjana Arora, Business Head of Sansaar, emphasized the brand’s commitment to quality and environmental awareness. “Sansaar takes pride in its premium, minimalist fabrics crafted in India. This expansion, highlighted by Ranveer Singh as our Brand Ambassador, focuses on providing high-quality home décor solutions that resonate deeply with our discerning customers,” she said.
In Guwahati, the market response is highly anticipated. Known for its growing appreciation of sustainable and stylish home décor, Guwahati is expected to embrace Sansaar’s unique blend of elegance and environmental consciousness. Retailers predict that the city’s consumers will be particularly drawn to the brand’s innovative designs and eco-friendly offerings.Sarah Arora, Creative Director of Sansaar, added, “At Sansaar, we believe in creating spaces that inspire and uplift, offering our consumers a unique blend of style and sustainability.”Ranveer Singh expressed his excitement, stating, “Sansaar represents a vision close to my heart; a vision where homes reflect our values and aspirations. I am delighted to be a part of the D’Décor family.”
