The National Stock Exchange (NSE) has found itself contending with a formidable foe: deepfake technology. These advanced digital manipulations employ artificial intelligence algorithms to create convincingly realistic videos, often impersonating individuals and disseminating false information. The latest victim of this phenomenon is NSE’s CEO, Shri Ashishkumar Chauhan, whose likeness and voice have been replicated in deceptive videos offering fraudulent stock advice.
Deepfakes pose a significant threat to the integrity of financial markets, raising concerns about the spread of misinformation and its potential impact on investor trust. Recognizing the gravity of the situation, NSE has taken proactive measures to address this challenge.
The exchange is leveraging a combination of technology and education to combat the proliferation of deepfake content. Through the use of advanced algorithms and machine learning, NSE is developing sophisticated detection mechanisms to identify and flag fraudulent videos. Additionally, the exchange is conducting awareness campaigns to educate investors about the dangers of deepfake technology and the importance of verifying information from reliable sources.
