Essencemediacom has been awarded the media mandate for Godrej Consumer Products Ltd (GCPL), one of India’s largest FMCG companies. Starting April 2025, the agency will oversee GCPL’s media strategy, planning, buying, and execution across traditional and digital platforms. The mandate was secured after a competitive four-month pitch, with Essencemediacom succeeding Madison World, GCPL’s media partner for over 20 years.
Harshdeep Chhabra, Head of Global Media at GCPL, stated, “We are delighted to have Essencemediacom as our new media agency partner to drive innovation and expand our presence across new categories. Madison World has played a vital role in our growth journey, and we thank them for their contribution.”
Essencemediacom’s CEO for South Asia, NavinKhemka, expressed excitement about the partnership, saying, “We are privileged to partner with Godrej Consumer Products and look forward to delivering best-in-class media solutions through efficiency, effectiveness, and innovation.” In Guwahati, GCPL’s expanded media strategy is expected to boost product visibility and consumer engagement across personal care and home care segments. Retailers anticipate that targeted campaigns will strengthen brand recognition and drive local sales in the growing FMCG market.
