Fanta, a Coca-Cola India brand, has launched an innovative campaign titled ‘Fnacking,’ featuring Bollywood sensation Kartik Aaryan. The campaign aims to redefine the snacking experience by promoting the pairing of Fanta Orange with a variety of snacks.
The ‘Fnacking’ campaign, conceptualized by Ogilvy, emphasizes the joy of indulgence and flavor experimentation. It encourages consumers to explore unconventional snack combinations, transforming ordinary snacking moments into vibrant experiences.
Sumeli Chatterjee, Senior Category Director of Sparkling Flavors at Coca-Cola India and South-West Asia, highlighted the campaign’s focus on elevating snacking beyond mere hunger quenching. She expressed excitement about Kartik Aaryan’s endorsement, stating that his involvement adds a fresh perspective to the campaign.Kartik Aaryan, known for his charm and versatility, shared his enthusiasm for the collaboration, praising Fanta’s flavorful proposition. He emphasized the campaign’s role in enhancing the snacking ritual, making every moment more enjoyable.
