Flipkart has launched FlipInTrends, a groundbreaking initiative aimed at propelling growth for Made-in-India fashion brands in time for the festive season. The event, held in New Delhi, gathered over 100 fashion brands and featured industry luminaries like Rhea Kapoor, Mouni Roy, and Rithvik Dhanjani.
FlipInTrends leverages Flipkart’s advanced AI and trend mapping technology, drawing insights from over 500 million users to offer a dynamic fashion marketplace. This initiative includes enhanced merchandising features and trend forecasts available on the Flipkart Seller app, helping brands align their offerings with the latest consumer preferences.
Key highlights of the launch included discussions by industry experts from Meta, WGSN, and Libas on brand engagement and emerging trends. The event showcased a fashion conversation led by Rhea Kapoor and a ramp walk featuring Mouni Roy, presenting exclusive collections from Made-in-India brands. Additionally, the ‘Flipkart Fashion Trends 2024’ coffee table book was unveiled, offering insights into upcoming fashion trends.In Guwahati, FlipInTrends is expected to invigorate the local fashion market by providing residents access to innovative and trendy collections from Made-in-India brands. This move aligns with the growing trend of online shopping in the region, enhancing visibility for local fashion brands and meeting the rising demand for contemporary styles.Pallavi Saxena, Senior Director at Flipkart Fashion, noted, “FlipInTrends marks a pivotal moment in curating and delivering the latest fashion trends. Our commitment to Indian fashion brands ensures they can offer the most stylish collections to our diverse customer base.”
