The excitement is palpable as Flipkart unveils the 11th edition of its Big Billion Days (TBBD), which kicked off on September 27, drawing an impressive 33 crore user visits. This much-anticipated shopping festival began with exclusive early access for VIP and Plus customers, igniting festive fervor among millions of shoppers nationwide.
In Guwahati, local consumers are reveling in the vast array of offerings, particularly in the mobile and fashion categories. The city has seen a remarkable surge in online shopping as families come together to take advantage of the festival deals, transforming their shopping habits and preferences.
The festival’s success is attributed to innovative features like Video Commerce and ‘FlipInTrends,’ which have attracted diverse customer groups, including a significant increase in engagement from Gen Z. Moreover, over 75% of sellers reported a notable rise in orders, showcasing the positive ripple effect on small businesses.As Flipkart enhances delivery logistics to cover over 19,000 pin codes, the Big Billion Days not only celebrate shopping but also create a shared sense of community, joy, and empowerment among sellers and buyers alike, making this festive season truly special.
