Flipkart, India’s leading e-commerce marketplace, has announced the launch of its ‘Back to Campus’ campaign for June 2024, aimed at providing students with a comprehensive selection of essential tech products at competitive prices. Scheduled to run from June 21st to June 27th, the campaign follows the success of its May 2024 edition, which saw a substantial increase in consumer engagement.
The upcoming campaign will feature a wide range of products including laptops, tablets, gaming consoles, smartwatches, and audio accessories, catering to the diverse needs of students preparing for the new academic year. Flipkart is focusing on affordability with offerings such as SuperCoins, No-Cost EMI options, and attractive exchange deals, ensuring accessibility for budget-conscious buyers.
“Laptops and tablets emerged as top sellers in the previous phase, reflecting a strong demand for quality devices among students,” remarked a spokesperson from Flipkart. The platform will also introduce innovative shopping features such as on-demand video assistance and Gen-AI powered chat support to enhance the customer experience.
