Flipkart launches the second edition of its Glam Up Fest today at the Jio World Convention Center. The event, positioned as India’s largest beauty extravaganza, features over 70 leading beauty and skincare brands and brings together more than 3,500 influencers.
The day-long festival includes innovative brand launches and experiential zones, with top celebrities like Taapsee Pannu, Siddhant Chaturvedi, Rohit Saraf, and Adah Sharma. Key brands such as Mamaearth, Revlon, Wild Stone, and Lotus Herbals will showcase new products and exclusive collections.
Flipkart is leveraging advanced technologies like Virtual Try-On, Video Commerce, and Skin Analyzers to enhance the shopping experience. “This grand event unites influencers with a cumulative reach of over 400 million customers, delivering a billion impressions,” said Manjari Singhal, Head of Business, FMCG and General Merchandise at Flipkart.Senior Flipkart executives, including Hemant Badri and Jeyandran Venugopal, will share insights on technology innovations in the beauty and personal care industry.Following the event, an app-exclusive Glam Up Sale will run from June 14 to June 17, offering significant discounts on beauty products.
