Adani Wilmar Limited has rolled out its new ‘Banao Kuchh Hatke’ campaign for its rich in protein brand Fortune Soya Chunks. The 360-degree campaign showcases the versatility of soya chunks as an ingredient, encouraging consumers to explore innovative and diverse culinary options.
Conceptualized by DDB Mudra, the campaign – ‘Banao Kuchh Hatke’ – features three ad films, narrated by the renowned multifaceted Indian actor and dancer, Jaaved Jaaferi in Hindi and popular former Indian cricketer Sourav Ganguly in Bengali. The film is being distributed across various media platforms, including TV and digital channels such as YouTube, Instagram and Facebook.
The ‘Banao Kuchh Hatke’ TVC will air on top national channels, encouraging viewers to rediscover cooking at home. The brand plans to extend communication through product packaging, showcasing ‘Hatke’ dishes made with soya chunks, and using a QR code to direct consumers to explore more recipes on their microsite. The campaign also features collaboration with influential chefs to share their unique recipes using Fortune Soya Chunks. Mr. Jignesh Shah, Head- Media and Brand, Adani Wilmar Limited said, “We aim to inspire consumers to create ‘hatke’ dishes using Fortune Soya Chunks across various cuisines through this campaign.”
