ITC Ltd.’s Sunrise Pure Spices successfully wrapped up the spectacular grand finale of the ‘Sunrise Agragamini’ show, marking a pioneering effort to honour and uplift women entrepreneurs in Assam. The exhilarating 3-episode show held from March 8th to 10th aired on Assam’s prime channel, Pratidin, showcased the entrepreneurial brilliance of 15 exceptional women, who competed with spirit and were judged by a distinguished panel of experts.
Sunrise Pure Spices, in partnership with Assam Startup Cell and AIIDC (Assam Industrial Infrastructure Development Corporation), launched a campaign ‘Sunrise Agragamini’ in December 2023, featuring an inspirational video series celebrating 10 women entrepreneurs in Assam. The campaign aimed to inspire and recognize budding entrepreneurs in the region, highlighting their resilience, commitment, and significant contributions to livelihoods.
Four entrepreneurs, including Utkarsha Bora, Co-Founder of Frint.in, Aditi Gohain Phukan most talented winemakers in town, Ratimabha Adhyapak, Founder of My Bake Story, and Sephalika Seal, founder of Taant Fashion Designer, emerged victorious from a pool of entries. Each winner also won a cash prize of up to INR 1 lakh, showcasing their entrepreneurial skills and dedication to entrepreneurship. Mr. Piyush Mishra, Business Head, Sunrise Pure Spices said, “This campaign is a celebration of women and our commitment to recognizing the vital role they can play in the business world.”
