Godrej Consumer Products Ltd (GCPL) has launched a powerful new variant of its flagship Kala HIT mosquito spray, fortified with Thunderbolt Technology, to reinforce its leadership in India’s ₹7,500+ crore household insecticide market. The new formulation uses Metofluthrin (MFT) to deliver 4X faster efficacy, offering instant mosquito elimination with reduced aerosol usage.
This marks GCPL’s third major innovation in the category within just over a year. In early 2024, the company introduced ‘Goodknight Agarbatti’, India’s first government-approved mosquito repellent incense sticks. In July 2024, GCPL rolled out ‘Renofluthrin’, India’s first indigenously developed mosquito-control molecule. Now, the Thunderbolt-powered Kala HIT promises longer-lasting performance and greater value. The revamped product is available in 400ml and 625ml cans at special launch prices of ₹180 and ₹250, respectively, featuring a new fragrance and packaging.
In Guwahati, a key urban market prone to mosquito-borne diseases, local distributors see strong growth potential for the new Kala HIT variant. With rising demand for quick-action solutions, especially during peak mosquito season, GCPL’s latest launch is expected to gain significant traction in both urban households and general trade outlets across the region.
