The culture of gifting is undergoing a noticeable transformation, with Gen Z increasingly opting for thoughtful and experience-driven presents over conventional options. Among the emerging trends, coffee is gaining prominence as a preferred gifting choice, reflecting a shift towards more intentional and personality-led gestures. Unlike traditional last-minute gifts, Gen Z consumers are prioritising meaning and emotional value. Coffee, often associated with shared moments and daily rituals, is being seen as more than just a beverage. It plays a role in conversations, creative sessions, and leisurely weekends, making it an immersive and experiential gift.
Gifting coffee aligns with the generation’s preference for individuality. Variations in blends and flavours ranging from strong and bold to smooth and balanced allow consumers to select options that reflect personal tastes and moods. Curated coffee hampers, paired with stylish mugs, are also gaining traction as they promote shared routines and lasting connections.
In Guwahati, the trend is gradually taking shape, particularly among urban youth and young professionals. Local retailers and café outlets report rising interest in premium coffee blends and gifting hampers, especially during festive seasons and personal occasions. The growing café culture in the city, coupled with increased exposure to national trends, is influencing buying behaviour. Market players believe that as awareness and accessibility improve, coffee-based gifting could become a significant niche segment in Guwahati’s evolving consumer landscape.
