Godrej Agrovet Limited, a leading agri-business company, launched its #SeedsofGoodness brand film ahead of Kisan Diwas 2024. The initiative highlights the company’s efforts to support Indian farmers facing challenges posed by unpredictable weather and climate change.
The film, conceptualized by Godrej Industries Group’s Corporate Brand and Communications team with Creativeland Asia, showcases various initiatives aimed at uplifting farming families. Speaking on the launch, Balram Singh Yadav, Managing Director, said, “Unpredictable weather and rising temperatures impact farmer income and yield.
Advances in technology enable us to refine farming practices. At Godrej Agrovet, we are steadfast in our commitment to farmers through continuous innovation and holistic support.” In Guwahati, Godrej Agrovet’s focus on sustainable solutions like soil testing and drip irrigation resonates strongly. These innovations align with the region’s need to enhance agricultural productivity and tackle climate-related challenges, offering Assam’s farmers a path toward resilience and profitability.
