As winter sets in, fish farmers in Assam are bracing for the challenges that come with dropping temperatures. The cold weather affects fish metabolism, slowing down digestion and nutrient absorption, which directly impacts farm productivity. In this context, Godrej Agrovet’s newly launched winter strategy offers a much-needed solution, providing farmers with the knowledge and tools to tackle seasonal constraints and improve productivity.
Dhrubajyoti Bannerjee, CEO of the Aquafeed Business at Godrej Agrovet, aptly summarized the initiative, saying, “By leveraging digital platforms and community-driven initiatives, we’re creating a comprehensive ecosystem that empowers farmers to navigate the most challenging seasonal constraints.” The company’s Matsya Margadarshan digital campaign, along with the Aqua Mitra series and Godrej Aqua Insiders initiative, focuses on sharing expert advice, promoting sustainable practices, and empowering women in aquaculture.
In Guwahati, a growing market for aquaculture, the response has been promising. Local fish farmers are eager to adopt these innovative solutions, recognizing the potential to boost their winter productivity while embracing sustainable practices. By integrating technology with traditional farming knowledge, Godrej Agrovet is not just addressing immediate challenges but is also laying the foundation for long-term growth in the sector.
