Godrej Consumer Products Limited (GCPL) is set to capitalize on rising summer demand in the personal care segment, with a strategic focus on key brands like Cinthol, Godrej No.1, and Park Avenue. The company expects increased consumption of soaps, deodorants, and body wash during the season and plans to strengthen its market presence through accessible pricing and expanded product offerings.
A company spokesperson said, “Personal care categories like soaps, deodorants, and body wash usually see an increase in consumption during summers. With the ease of taxation in the budget and more money in the hands of the working population, there will be a boost to overall consumption. Our focus will be to ride the wave through access packs and offer a wider range of products at competitive pricing.”
Guwahati, a key consumer hub in the Northeast, is expected to see strong demand for personal care products as summer intensifies. Retailers in the region anticipate higher sales for Godrej’s offerings, particularly in the value segment, as customers seek affordable yet quality options. With a combination of strategic pricing and targeted expansion, GCPL aims to tap into the seasonal consumption boost and drive growth in the personal care category.
