Godrej Consumer Products Ltd (GCPL) is setting a new benchmark in the Indian bodywash sector with its latest innovation, Cinthol Foam Bodywash. Priced at INR 120 for a 200ml bottle, this new product is designed to captivate the INR 900 crore market by offering a unique foam-based format that eliminates the need for a loofah.
The Cinthol Foam Bodywash features an automatic foamer that produces instant, rich lather, making it easy to rinse off and eliminating the concerns of loofah hygiene. This move comes as GCPL addresses barriers that have kept bodywash adoption low, with traditional soap still being the choice for 90% of Indian consumers.
In Guwahati , where traditional bathing products dominate, Cinthol Foam Bodywash is anticipated to attract a growing segment of consumers seeking modern, convenient solutions. The product’s affordability and innovative format are expected to resonate well with Guwahati’s evolving consumer preferences, providing an accessible luxury that enhances daily routines.
