Godrej L’affaire, the lifestyle platform by Godrej Industries Group, is spotlighting LGBTQIA+ inclusion with a new Diwali film for its #CelebratingAcceptance campaign. The film narrates young Shlok’s journey in understanding diverse relationships, particularly through his interaction with a same-sex couple, portrayed by Ankit Andulekar and Shailesh Gupta. In a heartfelt scene, Shlok’s neighbor Aunt explains that “Brown or colorful, after all, every diya is made from the same clay,” highlighting the beauty of embracing all forms of love and acceptance.
In Guwahati, where festive shopping peaks during Diwali, Godrej L’affaire’s campaign has resonated strongly, with local businesses supporting the message of diversity. Market visitors in Guwahati, known for its vibrant blend of traditional and contemporary celebrations, find the campaign’s inclusive message aligning with the community’s evolving cultural values.
Sujit Patil, Chief Communications Officer of Godrej, emphasized, “This Diwali, we hope to spark conversations on love beyond norms.” Parmesh Shahani, Head of Godrej DEI Lab, noted the campaign’s alignment with recent government moves promoting LGBTQIA+ rights, including joint bank account privileges and nominee rights for queer relationships. With #CelebratingAcceptance, Godrej continues to drive social impact, encouraging an India where all love is celebrated equally.
