Godrej Consumer Products Limited (GCPL) has launched the HIT Spray Matic, India’s first government-registered automatic mosquito spray device, marking its entry into the smart home gadgets market. This innovative product provides instant protection by spraying automatically every two hours for up to six hours, offering twelve hours of non-stop defense against mosquitoes.
Exclusively available on Amazon, HIT Spray Matic combines advanced technology with user convenience. According to a Redseer report, smart home device penetration in India has surged to 8-10% in 2023, projected to reach 28% by 2028, driven by increasing internet access and consumer demand for convenience.
In Guwahati, where mosquito-borne diseases are a significant concern, the HIT Spray Matic is expected to gain traction among health-conscious consumers. The region’s humid climate amplifies the need for effective mosquito solutions, positioning HIT Spray Matic as an essential product for households. Shilpa Suresh, Head of Marketing at GCPL, emphasized the product’s role in redefining mosquito protection, stating that early responses have been overwhelmingly positive. Priced at INR 650, HIT Spray Matic aims to become a household staple across India.
