Shopsy by Flipkart has concluded the fifth edition of its Grand Shopsy Mela, recording a 50% surge in daily demand. Held from June 11-16, the event drew 43% new customers, predominantly first-time e-commerce shoppers, with 70% of customers finding deals below Rs. 200.
The Mela showcased an extensive selection of over 16 crore products, catering to tier 2 and tier 3 cities. Fashion, household items, kids’ collections, and budget mobiles topped the demand charts. Cities like Lucknow, Patna, Nagpur, Kanpur, and Visakhapatnam were major contributors, with growing interest from Cuttack, Guwahati, Bhagalpur, and Bankura. Exciting deals and innovative features like voice search, image search, and an AI chatbot enhanced the shopping experience. Deals included trendy t-shirts starting at Rs. 79, kurtis from Rs. 80, and men’s shoes from Rs. 129. Sellers from Rajkot, Ghaziabad, Panipat, and Jaipur experienced 2x-3x growth, particularly in the household category.
Prathyusha Agarwal, Business Head of Shopsy, highlighted the event’s success, stating, “Our mission to deliver exceptional value remains strong as we continue to innovate and adapt to consumer preferences.”Shopsy aims to maintain its growth trajectory by offering affordable, value-based products, reinforcing its status as a leading hyper-value e-commerce platform in India.
