Motorsport enthusiasts in Guwahati are in for an adrenaline-fueled treat as JK Tyre, in collaboration with Adventure-X Fusion Tribe, gears up to host the Indian Racing Festival on May 20 at IIT Guwahati. The roadshow will feature high-speed stunts, open-wheel race cars, and world-class performances, showcasing JK Tyre’s commitment to making motorsport more accessible across India.
Guwahati, considered the gateway to the Northeast, has steadily emerged as a motorsport hotspot. With prior hosting of zonal rounds for the Royal Enfield Continental GT Cup and talent hunts, the city has nurtured racing talent that reflects the region’s growing enthusiasm for speed and adventure. From high-performance Lexus and BMW drift shows to gravity-defying superbike stunts and karting prodigies, the festival will highlight JK Tyre’s premium Levitas Ultra range and reaffirm its leadership in the Indian motorsport space.
Guwahati is key to JK Tyre’s Northeast expansion. With a booming SUV culture and hilly terrain requiring high-durability tyres, JK Tyre enjoys a strong retail presence and customer loyalty in the city. Events like these also strengthen brand affinity among youth and urban consumers. Director-Sales & Marketing, Srinivasu Allaphan, emphasized JK Tyre’s deep connection with the region, praising government support and reaffirming the brand’s mission to nurture a vibrant motorsport ecosystem in the hills.
