Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years celebrates the 20th anniversary of its establishment in India. This significant milestone demonstrates Haier’s unwavering commitment to customer-inspired innovation and its dedication to ‘Make in India’ and ‘Made for India’. Haier India has expanded its product range, including OLED and QLED TVs, Super Heavy-Duty Air conditioners, Kinouchi Black Air conditioners, Vogue and smart convertible refrigerators, washer and dryer front load washing machines, commercial refrigeration solutions, and commercial air conditioners. The company also introduced smart innovations like Robo-vacuum cleaners, smart kitchen appliances, microwaves, and water heaters.
Haier India has launched a new brand slogan, “More Creation, More Possibilities,” aiming to enhance customer experiences through advanced technology. The rebranding reflects Haier’s commitment to growth, innovation, and unlocking possibilities for partners, dealers, customers, community, and employees.
The new vision aligns with Haier’s 25% year-over-year CARG in India and its anticipated 35% growth in 2024. Mr. NS Satish, President, Haier Appliances India, said, “As a responsible brand committed to the consumer and country, we have worked towards offering solutions that enhance the customer’s everyday life with convenience, comfort and are sustainable.”
