Hisense, a global leader in consumer electronics and appliances, has unveiled an ambitious strategy to expand its market presence in India, focusing particularly on the eastern region. The company aims to solidify its position through extensive channel expansion and innovative product offerings, including televisions and air conditioners.Hisense plans to collaborate closely with key retail and distribution partners to enhance consumer access to cutting-edge technology at competitive prices.
This strategic approach underscores Hisense’s commitment to capturing substantial growth opportunities in eastern India and establishing itself as a preferred brand among consumers.”We are strategically expanding our presence in India with ambitious channel expansion plans aimed at capturing significant market share,” said Mr. Pankaj Rana, CEO of Hisense India. “By establishing over 1,000 product experience zones and partnering with top distributors and retailers, we aim to offer consumers firsthand experience of our premium products and advanced features.”
Hisense, recognized globally for innovation and quality, has achieved notable milestones such as ranking second in global TV shipments and leading in 100-inch TV shipments in 2023, according to OMDIA’s global TV report. The company’s emphasis on excellence is further bolstered by strategic sports partnerships, including its recent announcement as an Official Partner of UEFA EURO 2024™.The company’s commitment to innovation and consumer satisfaction underscores its aspiration to dominate the Indian market, leveraging its strong brand reputation and product excellence. With a dedicated focus on expanding its retail network and enhancing customer engagement, Hisense is poised to redefine consumer electronics in India.In Guwahati, Hisense’s expansion is expected to introduce a wide array of technologically advanced products to meet the growing demand for premium consumer electronics. This initiative will not only enhance consumer choices but also contribute to the city’s evolving retail landscape.
