H&M has launched its Spring/Summer 2025 collection, a vibrant tribute to femininity, featuring a campaign led by global music icons Tyla, FKA twigs, and Caroline Polachek. The collection, designed to merge music and fashion, will debut in two phases, with the first drop hitting stores and online platforms on March 20, 2025. The collection blends bohemian elegance with rock-inspired styles, drawing from the 70s, 90s, and modern-day aesthetics. Ethereal sheer blouses, crocheted dresses, pleated ruffle skirts, and studded leather jackets define the collection’s eclectic energy. Accessories include slouchy shoulder bags, snake-print slippers, biker boots, and antique-style jewellery, enhancing the festival-ready appeal.
“This season, we wanted to explore different stages of femininity, mixing bohemian charm with rock influences,” said Eliana Masgalos, H&M’s Design Director. The collection will be celebrated with a high-profile fashion and music festival in Los Angeles on April 9, 2025.
In Guwahati, the collection is expected to attract young fashion enthusiasts eager for fresh, versatile styles. With growing demand for global fashion trends, retailers anticipate strong sales, particularly for festival-inspired pieces resonating with the city’s vibrant youth culture.
