Honest Tea, renowned for its refreshing ready-to-drink green tea sourced from the prestigious Makaibari Tea Estate, has unveiled its latest initiative, the #FindYourGood campaign. In collaboration with celebrated author and wellness advocate Twinkle Khanna, the campaign aims to redefine moments of tranquility amidst daily routines.
The campaign highlights Honest Tea as a companion for finding personal balance, offering flavors like Lemon-Tulsi and Mango. Twinkle Khanna, endorsing the campaign, shared, “It’s up to you to decide what’s good for you,” emphasizing the brand’s message of individual wellness. Ruchira Bhattacharya, Senior Director of Marketing at The Coca-Cola Company, India and South-West Asia Operating Unit, expressed pride in the campaign’s launch. “Honest Tea celebrates moments of peace and calm,” she remarked, underscoring the brand’s commitment to promoting well-being in a fast-paced world.
To kick off the initiative, Honest Tea will introduce a series of social films and digital engagements, engaging consumers nationwide. Available on major e-commerce platforms in cities including Bangalore, Mumbai, and Chennai, Honest Tea is priced at Rs 60. In Guwahati, the availability of Honest Tea resonates well with consumers seeking organic and refreshing beverage options. With its innovative flavors and commitment to quality sourced ingredients, Honest Tea is poised to attract health-conscious consumers across the region.
