IndiaFirst Life Insurance Company Limited (IndiaFirst Life) has launched 18 new agency branches within three months as part of its #AgencyNirmaan initiative. The strategic move aims to expand the company’s footprint across India and provide comprehensive life insurance solutions to underserved regions.
Rushabh Gandhi, Managing Director & CEO, IndiaFirst Life, said, “The expansion of our Agency channel fortifies our presence and complements our Bancassurance business. With plans to establish ~100 agency branches over the next two to three years, we are transforming into a multi-channel distribution organization.” SumeetSahni, President – Agency Channel, added, “#AgencyNirmaan allows us to strengthen our distribution network, offer employment opportunities, and cater to the last-mile customer with need-based insurance solutions.”
The newly launched Guwahati branch is a focal point for IndiaFirst Life’s expansion in the Northeast. Guwahati, a key economic hub, is witnessing rising demand for personalized financial products as urbanization and financial awareness grow. By recruiting local advisors and offering state-of-the-art services, IndiaFirst Life aims to deepen its market presence and drive insurance penetration in the region. With its customer-centric approach, IndiaFirst Life is poised to support financial planning and contribute to the regulator’s vision of “Insurance for All by 2047.”
