The Indian Supercross Racing League (ISRL) has announced Bollywood superstar Salman Khan as its brand ambassador ahead of its highly anticipated Season 2. This partnership is set to propel Supercross into mainstream sports entertainment, leveraging Khan’s massive fan base to expand the league’s reach across urban and rural India. With ISRL’s inaugural season attracting over 30,000 attendees and 11.5 million viewers in just three days of broadcast, the league is positioning itself as a premier motorsports event. Salman Khan, known for his passion for motorcycles and adventure sports, will actively promote the league and attend select races starting in October 2025.
ISRL’s growth is expected to have a ripple effect on regional markets, including Guwahati, where motorsports and adventure sports have seen a rising fanbase. With increased brand sponsorships and merchandise sales, local businesses, especially motorcycle dealerships and event partners, are poised to benefit. Guwahati’s thriving youth-driven economy aligns with ISRL’s vision of making Supercross a household name in India.
ISRL Managing Director Veer Patel called the collaboration a “landmark moment for Indian motorsports.” With Khan’s association, the league aims to attract new sponsors, drive audience engagement, and establish India as a global Supercross destination.
