ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips are all set to delight consumers with its three sizzling formats – Bingo! Original Style, Bingo! Hashtags and Bingo! Potato chips. Recognising the Indian consumers’ undeniable love for all things Korean, from K-drama to K-pop and now Korean cuisine, Bingo! is the first brand in India to launch Korean-flavoured savoury snacks.
Bingo! has partnered with South Korean singer Aoora for a new song, “Maeun Maeun,” which means “Spicy, Spicy in Korean.” The music video, developed by Tonic Worldwide, is fun, catchy, and energetic, aiming to resonate with the brand’s vibe. This strategic collaboration leverages the popularity of K-pop among the target audience, creating a wider buzz around Bingo! 2X Hot and Spicy Korean-style chips. Mr. Suresh Chand, VP & Head of Marketing, Snacks, Noodles and Pasta, ITC Foods, commented on the launch, “Infused with Korean-inspired flavours tailored to the spice-loving palates of India, we are confident that this range will delight our consumers.”
Bingo! is planning a 360-degree media campaign to engage with its audience, leveraging social media, K-Pop and Gen Z music lineups, and music channels. Promotional spots will be strategically placed across movie, music, and entertainment channels.
