ITC Sunfeast has unveiled its latest product innovation, the ‘Super Egg & Milk’ Biscuit, a move aimed at boosting children’s nutrition through a convenient and delightful snack. The launch event featured a playful exchange between hen and cow representatives, addressing the challenge of making milk and eggs more appealing to kids. This was followed by a panel discussion with notable figures including Mr. Madan Mohan Maiti of NECC West Bengal, Dr. Dulal Chandra Sen from IDA East Zone, and celebrity mom Koneenica Banerjee, who emphasized the nutritional benefits of combining eggs and milk.
The new biscuit, available in South and East India at Rs. 5, Rs. 10, and Rs. 30, promises a blend of protein and essential nutrients in a delicious, crunchy form. ITC’s COO of Biscuits and Cakes Cluster, Mr. Ali Harris Shere, noted the product addresses a gap in the market by offering a convenient option for out-of-home consumption.
In Guwahati, the introduction of the ‘Super Egg & Milk’ Biscuit is poised to make a significant impact. The local market’s growing appetite for nutritious and convenient food options aligns perfectly with this innovative product, making it a promising addition to the city’s snack offerings.
