Jawa Yezdi Motorcycles has announced collaboration with Flipkart, marking a significant step in the premium motorcycle market in India. This partnership makes Jawa Yezdi the first premium motorcycle manufacturer to offer its products on Flipkart’s e-commerce platform, aiming to improve how enthusiasts access and purchase high-end motorcycles across the country.
The collaboration is a key part of Jawa Yezdi Motorcycles’ digital strategy, designed to improve the customer experience and increase the accessibility of its premium motorcycle range. By using Flipkart’s platform with over 500 million users, Jawa Yezdi Motorcycles will reach a wider audience, allowing motorcycle enthusiasts from various parts of India to explore, compare, and choose from their range of performance-classic bikes.
Ashish Singh Joshi, CEO of Classic Legends, commented on the partnership: “Our collaboration with Flipkart marks a significant milestone in the premium motorcycle segment. By bringing Jawa and Yezdi motorcycles to Flipkart’s platform, we’re enhancing the discovery and purchase experience for enthusiasts across India.” This collaboration offers several benefits to motorcycle enthusiasts, changing how they can access and purchase premium motorcycles which are improved accessibility, informed decisions, financial options, cost savings and streamlined purchase process. This approach simplifies the purchase process and introduces premium motorcycling to a wider audience, allowing more enthusiasts to own a Jawa or Yezdi motorcycle.
