JK Tyre& Industries Ltd., a leader in Indian tyre manufacturing and motorsport development, has launched a region-specific engagement initiative—the “JK Tyre powered Indian Racing Festival – a carnival of Total Control”—to reinforce its brand footprint and economic participation across North-Eastern states. Spanning April 12 to 22, the tour will traverse Kohima, Aizawl, Shillong, Guwahati, and Gangtok, combining consumer outreach with regional economic stimulus through motorsport-led engagement.
The initiative dovetails with broader economic objectives of improving connectivity, mobility, and youth-led development in the hill states. With high-performance showcases featuring Formula 4 and Wolf cars, drifting in luxury vehicles, and junior karting talent, the festival promotes a culture of speed, innovation, and local aspiration—all powered by JK Tyre’sLevitas Ultra range.
The motorsport event is expected to boost brand loyalty and further drive consumer demand in the adventure and passenger vehicle categories.
