Johnson’s® Baby, a leading player in the baby care market, has unveiled its latest television campaign, “Irresistible Cheeks,” under the broader umbrella of “Protection Pehle Din Se” (Protection from Day One). The campaign, featuring Bollywood stars Anil Kapoor and Sonam Kapoor, underscores the importance of safeguarding a baby’s delicate skin from birth. The heartwarming film, conceptualized by DDB Mudra and produced by Flirting Vision, showcases a playful interaction between a grandfather and his adorable grandchild. The story unfolds from the baby’s perspective, highlighting their resistance to having their “irresistible cheeks” pulled. Sonam Kapoor then reveals the secret behind the baby’s soft and smooth skin – Johnson’s baby cream.
“A newborn’s skin is 30% thinner compared to adults and loses moisture faster,” said Manoj Gadgil, Business Unit Head-Essential Health & Vice President Marketing at Johnson’s® Baby. “Our new campaign emphasizes the crucial role of moisturizing a baby’s delicate skin from day one to maintain its softness and prevent dryness.”
Johnson’s Baby’s new campaign aligns with the growing emphasis on health and wellness among the region’s population. The brand’s commitment to baby skin science and clinically proven mildness resonates where parents are increasingly seeking safe and effective products for their children. The campaign’s focus on protection from day one is also likely to appeal, who place a high value on preventive healthcare.
