KISNA Diamond and Gold Jewellery, a flagship brand of the Hari Krishna Group, has successfully concluded its #Abki_Baar_Aapke_Liye campaign, gifting 100 Maruti Celerio cars to lucky customers across India. The campaign, which ran from September 1, 2024, to January 18, 2025, witnessed participation from over 51,219 customers, marking a milestone in the jewellery industry.
As part of the initiative, customers purchasing diamond, platinum, or solitaire jewellery worth ₹20,000 or more, or gold jewellery worth ₹50,000 or more, were eligible for a lucky draw. Winners were announced across multiple regions, with special handover events organized in cities such as Delhi, Haryana, Maharashtra, and Tamil Nadu.
In Guwahati, the campaign resonated strongly, with local buyers showcasing a growing interest in diamond jewellery. Retailers in the city reported a significant increase in footfall and sales, reflecting KISNA’s ability to connect with diverse markets, including tier-two cities. Ghanshyam Dholakia, Founder & MD of Hari Krishna Group, said, “This campaign underscores our commitment to creating unforgettable moments for our patrons.” Parag Shah, Director of KISNA, added, “The overwhelming response highlights the deep trust our customers have in the KISNA brand.”
